Every two years, it rolls back and forth, every two years, we hide behind the sofa, cover our eyes, cross our fingers, and the only biennial auction of replica watches — bonkers-bonanza — becomes something we can take a bite of as watch lovers. The auction, scheduled for November 9 in Geneva, has undoubtedly become a beacon in watchmaking history, not just for the often thrilling sale of luxury watches, but for the remarkable cause it supports.
The Only Watch auction was founded in 2005 to raise money to support the fight against Duchenne muscular dystrophy. Some of the best names in watchmaking have launched unique watches, and the money will go towards further research into the debilitating condition that affects thousands of people around the world.
So far, each version of this well-intentioned campaign has raised a few issues, but this year’s unique ideas from the 50 contributing brands may reflect a shift of attitudes in the industry more than ever.
Above all, the exhibition showcases striking works that are clearly designed for women. While it’s true that the replica watch industry has undergone a positive transformation, it’s worth noting that more than 10 percent of watches submitted to the industry are for women. Even though the rate is not too much, but it is a great number when considering how much easier it is to sell a unique watch to a man than it is to a woman (mainly because of market size).
So the first of the top five is a watch for high-end jewelry lovers. Quartz (in this case ETA01) driven jewelry pieces like Boucheron Ajouree Amvara are often received from fans of watches, as they are really more like Philippe Dufour’s masterpiece, but I celebrate the growing number of serious watches by women, and there must be a place for these intersecting fake Rolex watches.
This may not be the brand you could imagine seeing on this list. Given that the watch is 45 millimeters in diameter, it’s not clear why it’s here. But here’s my reason: the fake watch uses a ‘classic’ feminine palette, materials, and decor. While there’s no rule that men can’t wear light blue or blue topaz, it’s just not common. As soon as I saw this Hublot, I was sure it looked best on a woman’s wrist.
On the right woman’s wrist, this piece is the most revealing of the series. It is a strong brand name, an uncompromising diameter, an unabashed expression of Hublot’s technology, and a statement of power and status that is nothing else on this list. This is a watch that you coordinate your powder blue Ferrari with a matching sunseeker yacht. It’s a brazen, unfettered journey of confidence that you see every day in the male watchmaking industry. It’s a rare style that looks very nice on a woman’s wrist. That’s why it’s cool,